Final Fantasy 14has experienced a surge in both concurrent players and viewership on Twitch. The flood of players and viewers stems from multiple majorWorld of Warcraftstreamers trying outFinal Fantasy 14on stream.

Recently,Final Fantasy 14has been going from strength to strengthon the title’s approach to its fourth major expansion,Endwalker.The concurrent player count, which, prior to current events, sat at an average daily peak of roughly 30,000 players, shot up to 47,000, surpassedFinal Fantasy 14’sprevious peak that coincided with the release of its third expansionShadowbringers.

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Perhaps the deciding factor in the sudden spike of players has been the streamer Asmongold’s overall approval of the game. A long-termWorld of Warcraftveteran, Asmongold had prior held a dim view ofFinal Fantasy 14. Despite sometrolls stymieing his first foray intoFinal Fantasy 14, Asmongold, nevertheless, has persevered with the title and seems to feel positive towardsFinal Fantasy 14’s early-game content.

Asmongold’s focus on the game has shot up viewer numbers as well- with sources indicatingFinal Fantasy 14experienced a record-breaking volume of viewers alongside players. Some 220,000 viewers engaged withFinal Fantasy 14on Twitch on July 3 across all channels, again surpassing prior records.

While there is nobad blood between Blizzard and Square Enix,World of WarcraftandFinal Fantasy 14are at each other’s throats when it comes to market share. WhileWorld of Warcraftin its totality remains the larger title, split between its Classic and Modern formats,Final Fantasy 14is competing for the title of largest MMO more and more with each passing day.

Final Fantasy 14is noted as having a beginner-friendly community, as well as afree trial thatFinal Fantasy 14fans will not let the internet forget about.The accessibility of the game could also play a factor in its current success- unlikeWorld of Warcraft, which is PC only,Final Fantasy 14stands as one of the best MMO options available for PlayStation fans. Unfortunately, however, those who primarily use Xbox cannot access either title.

The ongoing player spike intoFinal Fantasy 14is testament to the influence major streamers like Asmongold exert as both entertainers, and, intentional or not, advertisers.

Final Fantasy 14is out now on PC, PS4, and PS5.