Summary
Johanna Faries, the general manager ofCall of Dutyand a senior vice president at Activision, stated thatCall of Duty: Modern Warfare 3’s Zombies mode is probably the franchise’s best-rated “third mode” in over a decade. In addition to the multiplayer and campaign modes, eachCall of Dutytitle includes a third mode that offers an additional way for players to enjoy the game, such as last year’s DMZ mode inModern Warfare 2.
Modern Warfare 3’s Zombies mode allows players to enjoy a PvE environment where direct competition with other players is not a factor. The mode takes place in a Zombie-filled version of the newWarzonemap, Urzikstan, and sees players roaming around the expansive area as they eliminate zombies and complete contracts. Although someCall of Dutyfans have their reasons to dislikethe new mode,Modern Warfare 3’s Zombies mode has been largely well received. Although, not many would have expected the claims that Faries shared about the new mode.
Inan interview with VentureBeat, Faries stated that, “[MW3’s] Zombies mode is probably the best rated ‘third mode’ in a decade, and I’m not making that up. And you know, we listen, and we see that, so you feel it. And sometimes you may’t always measure it.” It seems thatCall of Dutyand Activision’s data suggests thatModern Warfare 3’s Zombies mode is the most successful third mode in a long time. However, Faries also mentioned that this opinion stems from an unmeasurable feeling as well, so it’s not clear whether this claim is completely backed up by data.
[MW3’s] Zombies mode is probably the best rated ‘third mode’ in a decade, and I’m not making that up. And you know, we listen, and we see that, so you feel it. And sometimes you may’t always measure it.
Modern Warfare 3’s player engagement numbers set recordsfor the franchise. Following Faries' comments on its third mode, this may have been thanks to the game’s Zombies mode as much as its multiplayer mode.
This player engagement record, which measured average hours played per user during the game’s first two weeks on the market, came as welcome news beforeModern Warfare 3’s disappointing sales numberswere revealed. Despite the game’s relatively weak sales, player engagement may be just as important of a stat to Activision, due to the game’s robust store section where dedicated players can pay money to buy cosmetic items.
Call Of Duty: Modern Warfare 3 (2023)
WHERE TO PLAY
The war has changed. Call of Duty returns with an all-new campaign, modernized versions of classic Multiplayer maps and an open-world PvE Zombies experience. The campaign, a direct sequel to the record-breaking Call of Duty: Modern Warfare II, sees Captain Price and Task Force 141 face off against ultranationalist war criminal Vladimir Makarov as he extends his grasp across the world. In Multiplayer, the 16 maps that launched with Modern Warfare 2 in 2009 return with upgraded graphics, new modes and innovative gameplay features. In Modern Warfare Zombies, team up with other squads for the first time ever as you work together to survive in the largest Zombies map yet
